Smile you’re in the Canaries!

CanariaWeekly reports that:

A budget of four million euros has been set aside for the campaign targeting Austria, Belgium, Denmark, Finland, France, Ireland, Italy and the Netherlands.

And on OasisFM:

According to the regional councillor Fajardo, the campaign should have a positive effect on the number of visitors to the islands since the strategy was drawn up as a result of having studied the results of 217,000 questionnaires. The campaign concentrates on portraying the islands to make them attractive to families, young couples and groups of visitors.

A big tourist campaign has launched in most of Scandinavia and from the information we receive from tourists coming in, is the result clear. Visitors wanting to travel to Tenerife has been affected by the campaing. Some even say they went only because they saw the commercials, got reminded about the Island and found cheap last minute hotels and flights to Tenerife.

A big contratulations to the great initiative!

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